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What is Youtube SEO?

Writer's picture: BrewAndBuzz Digital Services LLPBrewAndBuzz Digital Services LLP

Youtube SEO is a becoming a buzz word around the internet. It's only with Youtube SEO that your channel can get significant organic growth along with consistent monetization.


Here's all about Youtube SEO, whether you are a content creator in India, GCC, APAC or any part of the world.


YouTube SEO (Search Engine Optimization) is the process of optimizing your YouTube channel, videos, and content to rank higher in YouTube search results and suggested videos. YouTube, being the second-largest search engine after Google, uses a complex algorithm to determine which videos to show to users based on their search queries, interests, and behavior.


Key Elements of YouTube SEO

  1. Keyword Research

    • Find the right keywords that your target audience is searching for.

    • Use tools like:

      • YouTube's search bar (autocomplete suggestions)

      • Google Keyword Planner

      • TubeBuddy or VidIQ

    • Focus on long-tail keywords (e.g., "kaka halwai near me" instead of "mithai online").

I have found VidIQ to be a great platform for keyword search specific for youtube.


  1. Video Title Optimization

    • Include the main keyword in the title.

    • Make it engaging and clickable.

    • Keep it concise and to the point. This is where VidIQ helps well. Its AI tool gives you options with ranking metric which helps you choose better.


  2. Video Description

    • Use relevant keywords naturally in the first 2-3 lines (these appear in search previews).

    • Provide a detailed and structured summary of the video content.

    • Add timestamps for better navigation either on the video player or in the description.

    • Include links to related content, your website, and social media handles in the description.

  3. Tags

    • Use a mix of broad, specific, and long-tail keywords.

    • Add related terms, synonyms, and trending phrases.

  4. Thumbnails

    • Create eye-catching custom thumbnails.

    • Use bold text, contrasting colors, and high-quality images.

    • Ensure thumbnails are relevant to the video content.

  5. Video Script and Subtitles

    • Mention your target keywords naturally in your video script (YouTube can analyze this through auto-captions).

    • Upload accurate subtitles and closed captions to improve accessibility and searchability.

  6. Video Length and Quality

    • Longer, in-depth videos (8-15 minutes) often perform better, but only if they provide value.

    • Use high-quality video and audio production to retain viewers.

  7. Engagement Metrics

    • Encourage likes, comments, shares, and subscriptions.

    • Create a call-to-action (CTA) at the beginning or end of the video (e.g., "Like and subscribe for more!").

    • Respond to comments to increase engagement.

  8. Watch Time and Audience Retention

    • Create compelling intros to hook viewers in the first 10 seconds.

    • Deliver on the promise of your title and thumbnail to avoid drop-offs.

    • Use storytelling, visual aids, and humor to keep viewers engaged.


  9. Playlists

    • Organize your videos into thematic playlists to increase watch time.

    • Use keywords in playlist titles and descriptions.

Check Playlist of Padmashree Pt Rajeev Taranath on this youtube channel. /


Some other vital points to be taken care of in Youtube SEO:

  1. Channel Optimization

    • Add a keyword-rich channel description.

    • Use a professional channel banner and logo.

    • Include a channel trailer that highlights your content niche.

    • Organize your homepage with sections like “Popular Uploads” or “Latest Videos.”

  2. End Screens and Cards

    • Use end screens to promote other videos, playlists, or subscriptions.

    • Add interactive cards during the video to link to other content.

    • Adding the in video cards at a certain point in time matters a lot.

    • The teaser text on the video card needs to be apt to catch eyeballs.


  3. Social Sharing

    • Share your video on other platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

    • Embed videos in blog posts or websites to drive traffic.

    • Leverage communities or forums like Reddit to share your content (without spamming).

  4. Analytics

    Important analytics to consider and track.

    • Watch time (hrs)

    • Click-through rate (CTR)

    • Traffic sources

    • Audience demographics

    • Monetization Amount


    Here's a snippet of our client Pratha Sarees' youtube channel analytics:




Benefits of YouTube SEO

  • Higher rankings in YouTube and Google search results.

  • Increased visibility and reach to your target audience.

  • More traffic, views, and engagement.

  • Growth in subscribers and community building.

  • Improved brand credibility and authority in your niche.

YouTube SEO Tips for 2025:


  1. AI and Voice Search Optimization: Optimize for conversational queries like “How to bake a cake at home” to align with voice search trends.

  2. Shorts Optimization: Use YouTube Shorts to gain quick traction with short, engaging content.

  3. Collaborations: Collaborate with other creators to tap into their audience.

  4. Focus on Micro-Niches: Target specific audience segments to dominate less competitive niches.

Would you like detailed steps for implementing any specific part of this? 😊Fill the form below to get a quote from BrewAndBuzz Digital now.





How much are you earning from Youtube?

  • under $100 or INR 10,000 per month

  • INR 10,000 (~ $100) to INR 50,000 (~ $500) per month

  • Above INR 50,000 (~ $500) per month

  • I just started and I want to monetize



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