We have come across several small businesses (startups, fashion retail, clinics, handicrafts, food manufacturers etc), who tell us their monthly marketing budget is between Rs. 6,000 to Rs. 12,000. They're working with freelancers or small agencies. Their top painpoints are as follows:
1. Spending since over 6 months, but no increase in followers, subscribers on social media
2. Tried influencer marketing, meta ads, local SEO but no desired results
Hence, their conclusion is that Digital Marketing DOES NOT WORK.
Well, read on to find why your digital marketing is not giving you the right results and how you can optimize your efforts:
For example: Let's say your meta ads budget is Rs. 1500 per month and you are posting 4 reels and 8 graphical posts on your facebook and instagram. Now, here's why you WILL NOT get customers. 1. Quick Growth is Fake: Budget Allocation requires long term vision. If you are looking for quick results - you are sure to be disappointed. 2. Big Mistake: Return on Adspend is very different than Return on Investment - This is a Big Mistake many people do and think that Rs. 1000 ad has got them profit or loss.
3. Only Ads Don't Work: Your brand messaging, brand positioning, ads targeting, re targeting, local SEO, your personal brand, customer testimonials - EVERYTHING counts.
4. Low Budget = Lower Returns: This means, if your per day budget is Rs. 1200 then more number of people in your target area will see your ad. If your budget is Rs. 100, then less number of people in your target area are seeing your ad.
5. Competition: Before running ads / doing any digital marketing, have you really technically analyzed your digital competition? If you have not, it is time to do it.
Above 5 points will be very helpful for your brand's digital growth.
If you are working with a freelancer, intern or small marketing agency then we welcome you to get your technical audit and digital competition research done from BrewAndBuzz Digital.
Our insights will surely help you have a better control over what your agency is deciding for you.
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